The Autumn Edit

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Eleanor | Striped Cotton BlouseEleanor | Striped Cotton Blouse
Eleanor | Striped Cotton Blouse Sale price£39.95 Regular price£79.95

1 color available

Callum | Buttoned Knit PoloCallum | Buttoned Knit Polo
Callum | Buttoned Knit Polo Sale price£99.95

1 color available

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Julian | Elegant LoafersJulian | Elegant Loafers
Julian | Elegant Loafers Sale price£59.95 Regular price£79.95

4 colors available

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Lucien | Contrast PoloLucien | Contrast Polo
Lucien | Contrast Polo Sale price£59.95 Regular price£99.95

4 colors available

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Adrian | Striped Cotton ShirtAdrian | Striped Cotton Shirt
Adrian | Striped Cotton Shirt Sale price£44.95 Regular price£59.95
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Elena | Flex PantsElena | Flex Pants
Elena | Flex Pants Sale price£44.95 Regular price£89.95

7 colors available

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Bennett | Smart Cotton-Linen BlazerBennett | Smart Cotton-Linen Blazer
Bennett | Smart Cotton-Linen Blazer Sale price£59.95 Regular price£79.95

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Ariana | Suede Knee-High BootsAriana | Suede Knee-High Boots
Ariana | Suede Knee-High Boots Sale price£119.95 Regular price£169.95

3 colors available

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Marceau | Full-Zip CardiganMarceau | Full-Zip Cardigan
Marceau | Full-Zip Cardigan Sale price£64.95 Regular price£129.95

2 colors available

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Renzo | Classic Linen ShirtRenzo | Classic Linen Shirt
Renzo | Classic Linen Shirt Sale price£44.95 Regular price£64.95

7 colors available

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Valentina | Leopard Print BlouseValentina | Leopard Print Blouse
Valentina | Leopard Print Blouse Sale price£34.95 Regular price£44.95

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Harry | Elegant CardiganHarry | Elegant Cardigan
Harry | Elegant Cardigan Sale price£54.95 Regular price£109.95

5 colors available

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Ines | Animal Print LoafersInes | Animal Print Loafers
Ines | Animal Print Loafers Sale price£49.95 Regular price£64.95
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Matteo | Everyday Luxe SneakersMatteo | Everyday Luxe Sneakers
Matteo | Everyday Luxe Sneakers Sale price£149.95 Regular price£199.95

3 colors available

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Jennifer | Autumn CoatJennifer | Autumn Coat
Jennifer | Autumn Coat Sale price£49.95 Regular price£89.95

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Renard | Zip Polo SweaterRenard | Zip Polo Sweater
Renard | Zip Polo Sweater Sale price£69.95 Regular price£139.95

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Marco | Long-Sleeve Polo SweaterMarco | Long-Sleeve Polo Sweater
Marco | Long-Sleeve Polo Sweater Sale price£49.95 Regular price£99.95

2 colors available

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Vivienne | Colourblock Polo ShirtVivienne | Colourblock Polo Shirt
Vivienne | Colourblock Polo Shirt Sale price£44.95 Regular price£59.95

1 color available

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Oscar | Classic Summer LoafersOscar | Classic Summer Loafers
Oscar | Classic Summer Loafers Sale price£59.95 Regular price£99.95

10 colors available

100% You

Style that fits your life – and shows what you’re worth

A little about Reign Allure...

Welcome to Reign Allure – rooted in timeless elegance, our collections bring refined simplicity to your everyday life.

Reign Allure – made to make you feel effortlessly confident and beautifully composed.

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Liora – Gold-Plated RingLiora – Gold-Plated Ring
Liora – Gold-Plated Ring Sale price£24.95 Regular price£49.95

1 color available

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Giselle – 18K Gold Jewellery SetGiselle – 18K Gold Jewellery Set
Giselle – 18K Gold Jewellery Set Sale price£39.95 Regular price£54.95

1 color available

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Flora | Opal Flower Stud EarringsFlora | Opal Flower Stud Earrings
Flora | Opal Flower Stud Earrings Sale price£24.95 Regular price£49.95

1 color available

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Nova | Triple-Layer Chain NecklaceNova | Triple-Layer Chain Necklace
Nova | Triple-Layer Chain Necklace Sale price£24.95 Regular price£49.95

1 color available

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Lina | Dual-Tone Chain BraceletLina | Dual-Tone Chain Bracelet
Lina | Dual-Tone Chain Bracelet Sale price£29.95 Regular price£59.95

1 color available

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Aurelia | Elegant Pearl Drop EarringsAurelia | Elegant Pearl Drop Earrings
Aurelia | Elegant Pearl Drop Earrings Sale price£29.95 Regular price£39.95
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Aurelia | 18K Gold-Plated RingAurelia | 18K Gold-Plated Ring
Aurelia | 18K Gold-Plated Ring Sale price£29.95 Regular price£39.95

1 color available

Trusted by Happy Customers Before You

These customers stepped out with confidence in their new look.

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Frequently Asked Questions

Find quick answers to the most common questions.

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h

Our customers tell it better than we do!

Excellent

4.7

/ 5

based on 1 067 reviews

Simply chic

Super happy with my purchase. Chic, modern, and so comfy. Super happy with my purchase. Chic, modern, and so comfy. Super happy with my purchase. Chic, modern, and so comfy.

Thomas P.

They just get it

Love it! Reign Allure really gets what women want to wear. Love it! Reign Allure really gets what women want to wear. Love it! Reign Allure really gets what women want to wear.

Clara H.

Chic without the effort

As soon as I put it on, it looks stylish. No fuss, just perfect. As soon as I put it on, it looks stylish. No fuss, just perfect. As soon as I put it on, it looks stylish. No fuss, just perfect.

Joseph G.

Always a hit

I’ve ordered multiple times and always impressed. Flattering and elegant. I’ve ordered multiple times and always impressed. Flattering and elegant. I’ve ordered multiple times and always impressed. Flattering and elegant.

Scarlett B.

Bundle and Save

Perfect for trying out different styles! Perfect for trying out different styles! Perfect for trying out different styles!

Sophia M.

The look is complete

I don’t need to add anything extra. This outfit speaks for itself. I don’t need to add anything extra. This outfit speaks for itself. I don’t need to add anything extra. This outfit speaks for itself.

Charlotte L.

New favorite brand!

Great quality and fits perfectly. Reign Allure is my new favorite! Great quality and fits perfectly. Reign Allure is my new favorite! Great quality and fits perfectly. Reign Allure is my new favorite!

Grace H.

So fast, so good

Fast delivery and beautiful fabric. Got compliments right away! Fast delivery and beautiful fabric. Got compliments right away! Fast delivery and beautiful fabric. Got compliments right away!

Emily W.

Chic without trying

Stylish and comfortable. Totally in love with this brand! Stylish and comfortable. Totally in love with this brand! Stylish and comfortable. Totally in love with this brand!

Olivia R.

Amazing Value with the bundle

Many options for an amazing price! Many options for an amazing price! Many options for an amazing price!

Harper C.

Perfect for updating my wardrobe

Great variety of items at a good price. Would definitely buy again! Great variety of items at a good price. Would definitely buy again! Great variety of items at a good price. Would definitely buy again!

Lucy N.

14-Day Return

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Free shipping on every order!

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Our customer support is available Monday to Friday: 8am-8:30pm — Feel free to reach out with any questions!

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Excellent 4.7 / 5 Reviews

based on 1 067 reviews