Reign Allure

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Eleanor | Striped Cotton Blouse

£39.95

£79.95

Save £15.00

Milan | Striped Polo Shirt

£44.95

£59.95

Save £20.00

Julian | Elegant Loafers

£59.95

£79.95

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Lucien | Contrast Polo

£59.95

£99.95

Save £10.00

Valentina | Leopard Print Blouse

£34.95

£44.95

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Bennett | Smart Cotton-Linen Blazer

£59.95

£79.95

Save £50.00

Claire | Chic dress

£49.95

£99.95

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The Summer Edit

Discover The Summer Edit

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Aurel | Ribbed Knit Polo

£49.95

£59.95

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Victoria | Knitted Polo Tank

£44.95

£59.95

Save £40.00

Oscar | Classic Summer Loafers

£59.95

£99.95

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Renzo | Classic Linen Shirt

£44.95

£64.95

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Nina | Striped Two-Piece Set

£54.95

£74.95

Save £35.00

Elina | Romantic Summer Blouse

£34.95

£69.95

Save £15.00

Vivienne | Colourblock Polo Shirt

£44.95

£59.95

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Ashford | Chevron Knit Polo

£44.95

£64.95

100% You

Style that fits your life – and shows what you’re worth

A little about Reign Allure...

Welcome to Reign Allure – rooted in timeless elegance, our collections bring refined simplicity to your everyday life.

Reign Allure – made to make you feel effortlessly confident and beautifully composed.

Save on Accessories!

Discover the Edit

Save £10.00

Camille | Clover Charm Bracelet

£24.95

£34.95

Save £25.00

Liora – Gold-Plated Ring

£24.95

£49.95

Save £15.00

Giselle – 18K Gold Jewellery Set

£39.95

£54.95

Save £25.00

Flora | Opal Flower Stud Earrings

£24.95

£49.95

Save £25.00

Nova | Triple-Layer Chain Necklace

£24.95

£49.95

Save £30.00

Lina | Dual-Tone Chain Bracelet

£29.95

£59.95

Save £10.00

Aurelia | Elegant Pearl Drop Earrings

£29.95

£39.95

Trusted by Happy Customers Before You

These customers stepped out with confidence in their new look.

Jack W.

Grace H.

Frequently Asked Questions

Find quick answers to the most common questions.

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h

Do you offer free shipping?

Yes, we cover the shipping costs for every order. You get to enjoy free shipping.

Can I track my order?

Yes, once your order has been shipped, you will receive an email with a tracking number so you can track your order.

Why should I choose your clothing?

We only work with reliable suppliers and ensure that all products meet our quality standards.

Any question?

You can contact us through our contact page! We will be happy to assist you.

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h

Our customers tell it better than we do!

Excellent

4.7

/ 5

based on 1 067 reviews

Simply chic

Super happy with my purchase. Chic, modern, and so comfy. Super happy with my purchase. Chic, modern, and so comfy. Super happy with my purchase. Chic, modern, and so comfy.

Thomas P.

They just get it

Love it! Reign Allure really gets what women want to wear. Love it! Reign Allure really gets what women want to wear. Love it! Reign Allure really gets what women want to wear.

Clara H.

Chic without the effort

As soon as I put it on, it looks stylish. No fuss, just perfect. As soon as I put it on, it looks stylish. No fuss, just perfect. As soon as I put it on, it looks stylish. No fuss, just perfect.

Joseph G.

Always a hit

I’ve ordered multiple times and always impressed. Flattering and elegant. I’ve ordered multiple times and always impressed. Flattering and elegant. I’ve ordered multiple times and always impressed. Flattering and elegant.

Scarlett B.

Bundle and Save

Perfect for trying out different styles! Perfect for trying out different styles! Perfect for trying out different styles!

Sophia M.

The look is complete

I don’t need to add anything extra. This outfit speaks for itself. I don’t need to add anything extra. This outfit speaks for itself. I don’t need to add anything extra. This outfit speaks for itself.

Charlotte L.

New favorite brand!

Great quality and fits perfectly. Reign Allure is my new favorite! Great quality and fits perfectly. Reign Allure is my new favorite! Great quality and fits perfectly. Reign Allure is my new favorite!

Grace H.

So fast, so good

Fast delivery and beautiful fabric. Got compliments right away! Fast delivery and beautiful fabric. Got compliments right away! Fast delivery and beautiful fabric. Got compliments right away!

Emily W.

Chic without trying

Stylish and comfortable. Totally in love with this brand! Stylish and comfortable. Totally in love with this brand! Stylish and comfortable. Totally in love with this brand!

Olivia R.

Amazing Value with the bundle

Many options for an amazing price! Many options for an amazing price! Many options for an amazing price!

Harper C.

Perfect for updating my wardrobe

Great variety of items at a good price. Would definitely buy again! Great variety of items at a good price. Would definitely buy again! Great variety of items at a good price. Would definitely buy again!

Lucy N.

14-Day Return

Enjoy quick, easy, and completely stress-free returns.

Free shipping

Free shipping on every order!

Customer service

Our customer support is available Monday to Friday: 8am-8:30pm — Feel free to reach out with any questions!

Secure payment

Your payment is processed securely with trusted providers.

Excellent 4.7 / 5 Reviews

based on 1 067 reviews